Red Energy's "We're living energy" campaign includes a 60 sec TVC, outdoor/print and a whole lot of collaterals as well as utility bill design. Working with photographer Jamie Macfadyen the entire campaign is made using traditional stop motion techniques, combined with a lot of light drawing from an array of torches, giving the clunky, hand made finish to the pieces. Music was specially composed by the talented Elliot Grigg.
Once a year, Connex (a Melbourne train operator) donates part of its ticket sales to Peter Mac, a Cancer Centre seeking cures for cancers. To promote the day, we spelt out the message with the widely recognized Connex tickets.
Connex also agreed to donate AU$1 for every message submitted to a micro site we created. By allowing large numbers of people to add their story to part of each letter, the wider community could help Peter Mac, even if they can't take a train on the designated day.
The campaign includes TVC, outdoor, print, point of sale and digital.
Kmart’s "We make low prices irresistible" homeware and christmas campaigns. The products are the main heroes in this campaign. They are celebrated in a fun way and prompts you to look at them differently. The TVCs are shot by Dale Oates and Alex Smith respectively.
My personal interest in art has led me to a fun collaboration pop up project in Melbourne. Over the span of 3 months, Melbournians would join Pop M'art's painting sessions at locations only revealed the week before. For a minimum fee, they were given a canvas and free materials to paint. At the end of the 3 month period, an all star event has been organised where the artists got together to auction off their art in support of the Lighthouse Foundation. I had fun working on the branding, website design, social media and closing party concepts.
Various logos and lock ups for products/events/brand.
Brochure/magazine/posters/catalogue/apparel designs for various clients and personal projects.
